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Bespoke, on-demand HYBRID (Digital+Physical) fashion


A collection celebrating the "craftsmanship" of a region and nation in turmoil. "SEVEN" by RAIYA is inspired by original, traditional Palestinian and Jordanian embroidery (Tatreez), re-purposed for a luxurious, modern and global look. An ode to the beauty in heritage that unites!
Bespoke and produced on-demand, upon order. The embroidered textiles will be both hand and machine crafted by local Jordanian communities of craftswomen, including refugees, supporting government and NGO initiatives.
Each piece includes a digital twina rare collectible and passport ensuring transparency, provenance, and authenticity—alongside a physical garment for real-life wear. 
Most of garments are one-of-one, or one of a limited number. All garments are made to order and will take 4-8 weeks to be produced, along with the shipping time.

SEVEN by RAIYA (Limited Edition T-Shirts)

Our premium, sustainably crafted T-shirts, embroidered with precision, grant access to our world... 

The Bespoke Process

1. Book a virtual consultation to discuss the desired product/style and customisation requirements.

3. We discuss styles, body measurements and prices, once approved and the product is purchased we move on to the first stage- Digital production.

2. Virtual Try-on: 2D, 3D and AR product virtual prototypes, for final physical production client approval.

3. The 3D digital garment will serve as the product passport and is transferred to a client's blockchain based digital wallet as proof of purchase and authenticity.

4. Physical Production.

5. Garment is shipped to owner!

Book Consultation